5 min read · Storvello Seller Guides
Daraz gives you traffic; in exchange it takes a slice of every sale — commission (varies by category, commonly around 5–15%), payment fees, and sometimes shipping/packaging costs. More importantly, the customer who bought from you belongs to Daraz: you can't message them, retarget them, or bring them back for free. Let's do the real math.
Say you sell a Rs. 2,000 product and do 50 orders a month — Rs. 100,000 in sales. At a typical ~10% all-in marketplace cost you hand over about Rs. 10,000 every month. On your own store at Rs. 2,499/month flat, the same volume costs Rs. 2,499 — and the difference grows with every extra order, because your bill doesn't.
On a marketplace, a happy customer is the platform's asset — next time they search, they see your competitors first. On your own store, every buyer's WhatsApp number is yours (with their consent) — your next sale to them costs you one status update, not another commission.
This isn't marketplace-versus-store; successful sellers run both. Use Daraz for discovery — buyers who've never heard of you. Use your own store for your Instagram/WhatsApp audience and repeat customers, where giving away commission makes no sense. Print your store link on every parcel you ship, wherever the order came from.
Where does my traffic come from without a marketplace?
From the audience you already have: Instagram, Facebook, WhatsApp status, and repeat customers. Your store converts that audience without a commission on every order.
Is delivery harder on my own store?
No — you book the same couriers (TCS, Leopards, PostEx, Trax...) you'd use anyway, and add the tracking number to the order so customers can track it on your store.
Start your own store — first month free
Your brand, your link, orders on your WhatsApp. Free plan forever.